Creating a content strategy can be a daunting task but a very important one. Content Strategy is described as the development, process and delivery of content creation written or visual.
A good content strategy creates a strong process that is measurable, objective and able to support change. Here are some items to focus on to support your content strategy.
#1 Make Structure
Brainstorm all your content topics and rework them. You may not have a staff of writers, editors or other resources but you do have great content all around you. Old content can be repurposed again based on your goal, topic or audience.
#2 Process Matters
Create an editorial calendar. Creating your editorial calendar will help you plan ahead and it’s a great way to watch the whole process. If possible, build your calendar in your CMS. This really helps to streamline duties for the day.
#3 Test, Test, Test
Measure your content analytics. Metrics that can be considered pulled are thumbs up and down, social shares, traffic source, unique visits, comments and pageviews. These metrics are important to see how visitors are engaging in your content. After you get these metrics put your results in a excel spreadsheet for easy analysis.
#4 Evaluate and Improve
Your content metrics should inform you how to move your strategy forward. Changes will consistently be different depending on content and goals. Take what you learn from your content analytics and create new curation and marketing processes.
What do you focus on when developing a content strategy?